Competitive Analyzer_® is a thorough analysis of a category, the key competitors within that category and an individual brand's performance vs. competition.

The analysis allows our clients to strategically understand their competitors’ approach to promotional marketing; how and when are they spending promotion $, what is their strategy and tactics and how have they changed over time. And most importantly, is that strategy generating positive results?

The additional benefit is the in-depth evaluation that identifies how our clients' investment and strategies compare to those of their key competitors. And, at a market level, how strategies can be shifted to improve results.