Event Analyzer_® is a comprehensive analysis that evaluates individual brand promotional programs based upon key consumer measures, brand syndicated data (Nielsen/IRI) and, when available, Marketing Mix results.

The analysis evaluates a brands’ promotional investment over time; what types of events are most successful and why; what are the factors driving the results and which received the strongest retailer/trade support.

The in-depth evaluation of key metrics also determines which events are most effective and efficient with recommendations to improve results and better achieve promotional objectives.