Promotion Analyzer_sm is a higher level integrated analysis of Competitive, Consumer and Trade Promotion activity for a single category, key competitors and a brand.

Understanding the overall competitive landscape for a brand is critical for evaluating event results. What is the level and timing of competitive activity and trade support for the brand and its key competitors? How does this influence the brand's individual results?

Promotion Analyzer_sm provides the benefits of Event Analyzer_® with a topline analysis of Competitive Analyzer_® to more effectively evaluate the factors influencing brand results.