A fully integrated program that analyzes consumer and trade promotion strategies for brands and their competitors with actionable recommendations and proven results!

• Starts with a comprehensive analysis of the category and key competitors’ consumer and trade promotion strategies. Answers the questions:
• What is the business situation within the category? How does that compare to client results?
• How are key competitors promoting their businesses and what strategies are they using?
• What are the results of your promotion events and how can they be improved?
• The client business situation and Consumer, Trade and Marketing Mix results are evaluated to generate a targeted promotion strategy and planned events with improved results.
• On-going analysis with indicated actions improves plans “in-year” to experience immediate results.

A "Must-Have" complimentary program to Marketing Mix!