Monday, February 06, 2012

 

A customized analysis of Trade strategies and promotions by customer, market or class of trade to identify the key factors driving results.

  • Determines the role of Trade, Consumer and Shopper Marketing programs to get the best results. Answers the questions:
    • Are events more effective with a bundled or unbundled Trade strategy?
    • Which causal factors drive higher levels of Incremental Volume?
    • How have the brands Trade strategies compared to those of key competitors and what were the results?
  • Evaluates Trade Promotions at the market or retailer level while identifying competitive influences that impact business performance.

Account and Market Level Analysis to make the right business decisions!