A customized analysis of Trade strategies and promotions by customer, market or class of trade to identify the key factors driving results.

• Determines the role of Trade, Consumer and Shopper Marketing programs to get the best results. Answers the questions:
• Are events more effective with a bundled or unbundled Trade strategy?
• Which causal factors drive higher levels of Incremental Volume?
• How have the brands Trade strategies compared to those of key competitors and what were the results?
• Evaluates Trade Promotions at the market or retailer level while identifying competitive influences that impact business performance.

Account and Market Level Analysis to make the right business decisions!