Trade Analyzer_sm is a customized analysis of Trade Promotion activity by customer, market or class of trade. Trade strategies and promotions are evaluated to provide a thorough understanding of the key factors driving the best business results.

This analysis can be customized to determine the role of Trade, Consumer and Shopper Marketing programs and evaluate their contribution to business performance. It will address key strategic questions for a brand that can impact results and profitability.

• Are consumer events more effective with a bundled or unbundled Trade strategy?
• Which causal factors drive higher levels of Incremental Volume?
• Does a Customer-specific overlay enhance results and increase ROI?

Evaluation will be customized based upon objectives and brand dynamics. Weekly and cumed data metrics within trade outlets will provide a critical understanding of incremental volume and promotion results for an individual brand or key competitor by class of trade.