Value Analyzer_® is an evaluation of brand and category purchase behavior combined with historical coupon value results to develop an optimized coupon value strategy for a business.

Coupon redemption is one of the largest financial investments within a brand's budget. In many instances, coupon values are developed based upon national vs. market level data and budget constraints. Many don’t realize that coupon values optimized at a market level, based upon brand dynamics, can drive incremental volume with improved efficiency.